073: Ellen Melko Moore

Since you can’t be all things to all people, and this is certainly true when it comes to brand power, a narrow focus is critical for the health and long life of your brand. In the long run, specialization builds and maintains strength. As Craig McLaughlin said, the new app-based economy favors narrow specialists. You can present a brand story to your audience that is clearer, more succinct and digestible, leading to an enhanced user experience that’s laser-focused on the needs of your public. As backed up by research, a narrow brand strategy always wins! Join us for a lively discussion with branding expert, Ellen Melko Moore, to discover how to get your message out there more clearly and powerfully. In Ellen’s uniquely compelling way with words, if your brand isn’t sexy to you, chances are excellent that it’s also confusing or unappealing to others.

Key Takeaways:

[2:15] Find out more about Ellen, who loves helping big picture, game changing entrepreneurs, articulate their awesomeness & share their unique, freaky brilliance.

[3:54] Ellen brilliantly points out that it’s a big, compelling world of cat videos out there and we all need all the help we can get.

[4:22] What exactly is a brand? Not to be confused with marketing, a logo or a slogan.

[6:21] Discover some examples of what embodies a good brand.

[8:31] The sexiness of a brand – Uber vs. Lyft, example.

[11:57] You can’t get away from brand if you’re in the market place.

[13:05] How Brand, Marketing, and Logo, while distinct, play together.

[16:35] Brand is at the Foundation. It is literally, the very bottom pieces you’re putting together.

[17:22] What is the Holy Trinity of a Great Brand?

[18:54] The super tight element of the brand is a big part of the specialization.

[24:43] Why creating your specific & ideal Avatar, is important for tightening your brand.

[28:00] The #1 reason businesses fail, and reasons why intentional entrepreneurs struggle with their Branding.

[32:59] If you’ve got a super tight, sexy brand, the right people will turn their heads like little mirror cats.

[35:16] Where to look if you’re having problems with your business? The Light & The Tight. Light is your energy and tight is your brand.

[35:36] How to best connect with Ellen Melko Moore.

[37:00] Mindfluence Success Challenge on tightening your brand.

[37:40] If you’re wrestling with stress overwhelm, lack of time-freedom, a need for some entrepreneurial intervention or a liberation pathway to get to the beach of your choice, go to meetme.so/mindfluencerevolution to schedule a free breakthrough strategy call.

[38:26] If you enjoy this podcast, please help us by leaving a review in iTunes, sharing your feedback, sending questions & topic ideas, and sharing this podcast with your friends & family!


Mentioned in This Episode:

Email Mindfluence: team@mindfluencerevolution.com

Schedule a free call: meetme.so/mindfluencerevolution

Email Dr. Norton: drnorton@mindfluencerevolution.com

Ellen’s Website: www.supertightbrand.com


“The bottom line is, brand is your reputation.”

“Brand is the essence of what you are, translated for the market place.”

“The Brand is the story, the Marketing is the ways you tell it.”

“The #1 reason businesses fail is lack of focus.”

072: Play Bigger! Create and Contribute Something That Truly Matters

Consider these questions to get you started on the path to playing bigger.

What will you do? How will you impact the world? What is the most meaningful contribution you could make with your life? How big could you play? What is it that’s holding you back? What excuses are you making? What could you deliver that would really make a difference? What’s inside you that only you could express? Now, you may be thinking – “But what if I fail?” or “I’ll engage in something bigger later when I have more time?” or “Who says that I really have anything significant to offer?” or “I’ll create something unique once I’ve produced enough money and tended to my own security needs”. No matter how legitimate those thoughts appear to be, at their roots they’re excuses and lies. The first challenge is tuning in to hear the still/small voice calling you to your deeper purpose, the second is prioritizing this contribution or creative expression, and the third is not allowing your fears to succeed in stopping you. So are you ready to step out, take a bigger risk and play? Tune in to explore your possibilities for playing bigger, for creating and contributing something that really matters, starting today!

Key Takeaways:

[2:50] In case you’re struggling with dreaming, listen to Oprah Winfrey when she said “God can dream a bigger dream for you, far beyond anything you can imagine.”

[3:19] How fearing the possibility of failure can keep us from being our best selves.

[5:51] What would you do even if you knew you might fail?

[10:09] How might you play bigger? What does it mean to play bigger?

[16:33] What are some necessary ingredients to participate in playing bigger? The Why has to be big enough!

[21:01] How does the Why relate to core motivators?

[22:17] Notice what is holding you back – Fear of failure? Fear of success? Fear of change?

[25:28] Find out more about Dr. Norton’s favorite books in the links below.

[26:36] Fear is something that is never going to be overcome, so we must force ourselves forward in spite of the fear.

[30:39] Go beneath the surface where your deepest meaning resides and take action now.

[33:33] Another action step you can take is to celebrate all your victories. Bruce shares a neat trick you can use starting today!

[35:36] Here are a few more action steps by Dr. Norton to help you play bigger.

[36:54] Mindfluence success challenge: Choose at least two of the mentioned action steps to focus on and practice. Here are a few suggestions on how.

[38:02] Interested in help with exploring the possibilities for creating & contributing more powerfully? Go to meetme.so/mindfluencerevolution to schedule a free breakthrough strategy call with Dr. Norton or Bruce Hurley.

[38:35] If you enjoy this podcast, please help us by leaving a review in iTunes, sharing your feedback, and sending questions & topic ideas!


Mentioned in This Episode:


The Mindfluence YOUniverse

Email Mindfluence: team@mindfluencerevolution.com

Schedule a free call: meetme.so/mindfluencerevolution

Email Dr. Norton: drnorton@mindfluencerevolution.com

What to Do When It’s Your Turn by Seth Godin

The War of Art by Steven Pressfield


“We’re talking about going long as a planned action.”

“Playing Bigger has to be a stretch for you, it has to be bold, it has to be unique.”

“How might you play bigger? You can start with a need that you see outside of yourself.”

“Feel the fear and do it anyway.”

“Having a bad HAIR day? As in Hesitation, Avoidance, Inaction and Reluctance?”

071: Wendy English | How to Develop a Resilient Company Culture

According to Harvard business school professor, Rosabeth Moss Kanter, surprises are the new normal and resilience is the new skill. A key finding from her research on great companies and effective leaders is that no one can completely avoid troubles, and potential pitfalls are everywhere. So the real skill is the resilience to climb out of the hole and bounce back. To discover how to go beyond simply bouncing back from adversity to truly thriving and contributing at a higher level as a result of obstacles you face, tune in for an inspiring interview with resilience expert, Wendy J. English. As Wendy says, our great ears don’t always come in packages we expect, as big challenges become our greatest gifts. Also, stick around until the end for this episode’s Mindfluence Success Challenge on how to put these insights into action.

Key Takeaways:

[1:50] Find out more about Wendy J. English, who has expertise in resiliency, change and personal power.

[2:50] What does it mean to be resilient and why is it so necessary, especially in our current day?

[8:48] How can we consciously move towards creating a culture of greater resilience?

[13:08] The more resilient and the stronger and the more inner control we have as a person, our circle of influence growths exponentially just because of the power we’re creating within.

[14:54] What is the “change wave” and how does it relate to our emotions? Wendy explains further.

[24:21] In this change wave, the most dangerous place that we get to is the comfort zone.

[26:55] For the introverted listeners, find out tips on improving your ability to adapt to change or to encourage you to disrupt yourself.

[32:05] For the leaders and team/support members listening, Wendy shares some applications on change and resilience.

[33:54] Learn more about Wendy and her work here and in the links below.

[34:49] Mindfluence success challenge: Locate one attitude or routine you think could be holding you back & then determine one new creative action that you will take this week, even if it’s a bit risky.

[35:51] If you’d like some help to spot some stuck places and some creative opportunities, go to meetme.so/mindfluencerevolution to schedule a free breakthrough strategy call with Dr. Norton.


Mentioned in This Episode:


The Mindfluence YOUniverse

Email Mindfluence: team@mindfluencerevolution.com

Schedule a free call: meetme.so/mindfluencerevolution

Books by Wendy English:

  • – Young Women Bouncing Back
  • – The Power of Complexity
  • – The Power of Change
  • – The Resilient Business


Email Wendy English: wendyjenglish@gmail.com


“Resilience is the ability to bounce back from adversity and to use our challenges as opportunities to succeed.”

“In our businesses, we can create a culture of resilience by being resilient ourselves as leaders.”

“Unless we take power out of that place of comfort, the disruptions are going to be very uncomfortable.”

“If you’re in a place where you’re miserable but afraid of change, it’s going to happen, so choose the change.”

070: How to Stockpile Brainpower for Sustainable Peak Performance

You may achieve business success and your contribution may even leave a lasting impact on the world, and that’s part of a life well lived. But what if you’re not capable of sustaining or fully appreciating that success because of declining brain function that could also lead to a shorter life? While it doesn’t diminish what you achieved, your success may ultimately seem less meaningful if loss of mental clarity steals your ability to savor the outcomes you worked so hard to attain. What can you do to better guarantee your sustainable brain function and high level performance over the course of your lifetime? Or are we simply victims of chance?  Listen in to find out strategies to stockpile brain power for sustainable peak health and performance.

Key Takeaways: 

[2:40] Discover recent research findings on Alzheimer’s disease.

[3:14] Learn what current research suggests about making our brain less vulnerable to the ravages of aging.

[8:07] Today’s topics of discussion include: Can we consciously make ourselves more focused and aware? Or does it take changes in lifestyle and diet? Or is it completely out of our hands?

[9:34] Brain plasticity, reservoir of resilience and cognitive reserve.

[11:55] Are there things we can do to have more brain matter and functionality?

[13:07] Experiencing “senior moments” and indicators of a healthy brain.

[15:47] How chronic stress, panic responses and diabetes relate to brain health.

[18:12] Discover what factors can help slow down the decline in cognitive function.

[24:14] Find out more about research on the connection between exercise/nutrition and cognitive/mental health.

[31:42] Discover how purpose in life/well-being, conscientiousness, social ties/engagement, and other factors relate to cognitive function and brain health.

[34:53] Dr. Norton’s advice following his research binge: explore new things, chill out more and just avoid downers.

[37:14] Mindfluence success challenge: Go back through your list of brain-optimizing actions and pick one or two that you are committed to improving today!

[38:45] Discover how to design a better balanced business and lifestyle gameplan so you can have more sustainable health and success. Go to meetme.so/mindfluencerevolution to schedule a free breakthough strategy call.

Mentioned in This Episode:


The Mindfluence YOUniverse

Email Mindfluence: team@mindfluencerevolution.com

Shcedule a free call: meetme.so/mindfluencerevolution


“Social engagement is a key factor in cognitive health.”

“What’s more important than you being alert and aware and conscious?”

“Just being 2% dehydrated, makes you stupid.”