073: Ellen Melko Moore

Since you can’t be all things to all people, and this is certainly true when it comes to brand power, a narrow focus is critical for the health and long life of your brand. In the long run, specialization builds and maintains strength. As Craig McLaughlin said, the new app-based economy favors narrow specialists. You can present a brand story to your audience that is clearer, more succinct and digestible, leading to an enhanced user experience that’s laser-focused on the needs of your public. As backed up by research, a narrow brand strategy always wins! Join us for a lively discussion with branding expert, Ellen Melko Moore, to discover how to get your message out there more clearly and powerfully. In Ellen’s uniquely compelling way with words, if your brand isn’t sexy to you, chances are excellent that it’s also confusing or unappealing to others.

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