080: Scott McKain – How to Create Distinction When “Great” Isn’t Good Enough to Grow Your Business
Scott McKain is a keynote speaker, author of several books including Create Distinction, and the Founder & CEO of Distinction Institute. Scott discusses with Dr. Norton on how you can serve your clients in a distinct way, which keeps them coming back for more. How do you differentiate yourself in a very saturated market? Why should you make an effort to stand out? Listen to Scott’s fantastic interview for key lessons, examples, and answers to these questions.