Before I start telling you about what I believe is the most important discovery in the world of business and personal development in the last 50 years, you may be interested to know my credentials, especially since I have no letters after my name. Otherwise, you may be justified in wondering if I know what I'm talking about.
I'm a business nerd. I've been in business for myself continuously since I was 10 years old. I hired my first employee at age 11 and sold my first business at age 12. I carried a briefcase in grade school (no, I was not popular) and helped fellow students start real businesses in high school and college. As a business adviser, speaker, and author for the last 31 years, I've helped hundreds of business owners in dozens of industries achieve success beyond their expectations.
I'm a voracious consumer of everything related to business relationships, automated systems, human behavior, marketing, and sales (although we no longer use those last two terms, which I'll explain later). My library is full of hundreds of business books and audio/video programs, and I've attended hundreds more courses and seminars.
If I watch TV at all, it's to critique the commercials. I have mentally re-designed every billboard and rewritten every advertisement I've ever seen. I'm passionate about customer service. For over a decade, I've written a letter of praise and a letter of criticism every month to companies I have personally encountered, just to help improve the level of service for others. That's the kind of thing I do instead of posting on Facebook, watching sports, or playing video games.
I've never been the life of any party, but I'm absolutely passionate about transforming small businesses into powerhouses of contribution and profitability. I'm always looking to find better and easier ways for business owners to transcend their current experiences and step into the full potential of their creative minds and business models.
That's the Cliff's Notes version of what brought me here, but I earned the title "America's Business Adviser" because I'm dedicated to helping business owners and professionals optimize their efforts and fully own the power of their own contribution for the benefit of their clientele and their bank accounts.
All of my experience has helped me to understand the world of business WAY beyond what my university business degrees gave me, but really the most meaningful lessons I learned weren't in any of my classes, books or programs. And that's when I realized that there was a HUGE hole in the information that business owners have available to them to break through old patterns on their way to total entrepreneurial freedom. I just couldn't quite see the whole picture of how to fill that hole.
Then I met Dr. Matthew Norton. He heard me speak at a seminar in Orlando, Florida, and hired me to help him in his evolution from successful doctor, business owner, author, and speaker to fully become the visionary leader of a new movement.
Dr. Norton had a very busy practice and had achieved worldwide notoriety through his books and presentations. Like me, Dr. Norton was a voracious consumer of information, but not only about business. He had become an expert in the field of motivation and behavior--why and how people do what they do. He also had extensive knowledge in brain science and the neurology of success and influence. Really interesting stuff!
As it turns out, Dr. Norton's expertise was the missing piece of the puzzle that I had been searching for. Not only did he have the knowledge and the expertise, but he was a classic overachiever. He was valedictorian of his university graduating class and never embraced "good enough" as an acceptable outcome. His work ethic was second to none and it showed in everything he did.
Dr. Norton is the highest integrity person I have ever known and it's been my privilege to work with him. Happily, Dr. Norton and I discovered that we not only got along on a professional level, but that we were philosophically aligned and we became close personal friends as well.
Over the next eight years, we pooled our collective knowledge and experience and immersed ourselves in the invention of a method for business owners to tap into the unconstrained potential of their own minds and break through the limitations that have kept them from achieving at the highest levels.
Through our research and our work with real business people of just about every level of talent and success across a vast array of different professions and types of businesses, we have now honed the method to samurai-sword sharpness. In a nutshell, here is the outcome of this monumental project:
We're not even keeping it a secret, because that's a tactic used by people who are afraid that they're going to give away too much and then nobody will buy what they're selling. Since we don't believe in "selling" anyway (you'll find out why below) we're happy to tell you, in the paragraphs that follow, EXACTLY what we discovered.
There are thousands of potential paths to success in the world of business, (which is why we believe that each traveler needs a personalized roadmap), but there are only 7 foundational mindsets that will pave the way for you to get there. These 7 mindsets are unknown to many, but embracing them at the highest level will unlock the mystery of how to overcome the obstacles that have been holding you back.
Keep in mind that these mindsets are applicable to any business (online, offline, product, service, whatever) where there is a passionate leader, a valuable message, and a quality offering. Even if you haven't fully clarified your message or your contribution, but you know in your heart that you have something valuable to offer, these mindsets are the key to getting the most out of your investment of time, energy, and money.
One of the biggest mistakes business owners make is putting all their attention into strategies before they've developed the 7 mindsets that will determine whether or not those strategies will be effective. Focusing on strategies instead of mindsets is like an airline that invests more in food service than it does on safety.
At first glance, some of these mindsets may seem to be too simple to be life-changing, but know this: to the extent that you have fallen short of your hopes and dreams in business so far, it is because of your level of understanding and application of these 7 mindsets.
Here they are:
People are struggling everywhere you turn. They have massive unmet needs of all varieties (health, finances, possessions, relationships, careers, sense of meaning and purpose, children, retirement, etc.). These challenges are producing excessive stresses often resulting in unhappiness, a lack of fulfillment, anxiety and depression, job dissatisfaction and loss, financial pressure, divorce, pain, and disease.
Your business provides a benefit that can improve the quality of life for another human being, and you should consider it your privilege to provide it to them. If you don't believe with all of your heart in the importance of what you do (no matter what it is) and embrace the perspective that you have a unique and valuable contribution to make, then you will never step into your full potential as a business owner.
Don't get caught up in thinking: "But I don't know how to do any of this." Right now you don't need to know "how" to do everything. As a starting point of invention or reinvention, you simply need to get clear on "what" you want to contribute and what outcomes you would like to see (hint: listen to your heart), and then the "whos" will show up to help you with the knowledge, insights, and strategies of "how."
The first step is to explore and discover your Personal Inspired Message™ (PIM)—the articulate statement that expresses your commitment to doing what you do at the highest level. Your PIM is what gets you out of bed excited in the morning, ready to improve people's lives.
Your PIM must then inspire and align with your Unique Compelling Contribution (UCC) statement, which answers the question on behalf of your public: "Why should I do business with you over all the other options at my disposal?" In other words: what makes you not just the best at what you do, but the only one who does what you do? Putting this simple mindset into practice will open doors for you that you didn't even know existed!
The typical approaches business owners use to reach their audience are marketing and advertising. The business world is obsessed with marketing systems and marketing techniques. But people aren't market segments to be exploited; they're real human beings with legitimate needs for what you offer--and you need to reach out to them where they are and offer them the hope of satisfying those needs.
That's why in the Mindfluence YOUniverse, we use the term "outreach" instead of "marketing." Outreach is a human process more than it is a business strategy. With outreach, you don't just tell people about your business, you share your message and your passion. People are attracted not just to what you do, but to why you do it and who you are.
Making an impact is more about soul than it is about substance at this stage. The Field of Dreams approach of "build it and they will come" does not result in a business bursting at the seams with raving fans. You only have one chance to make a good first impression, and embracing the outreach mindset is your best chance to make a lasting one.
If your goal is to enjoy raving-fan relationships with the vast number of people who need your services, then connection is the first step in that process.
From your public's perspective. . .
Here's a Mindfluence saying that is so powerful it should become a cliché: "The first person to effectively educate the public wins." By helping people grow in their knowledge or understanding of what you do, you foster the innate human desire to learn. You make their world a little less scary and a little more manageable. And brain science tells us that they will forever have a subconscious connection to you as the person who enlightened them, and the rewards of that education will accrue benefits to you both for a lifetime.
Most purchase rejections come from the unconscious mind that fears the unknown as risky and unsafe. Education helps to bring the unknown into the known for them. Strangely, almost no one bothers to adopt a policy of education, so this is yet another way for you to be the extraordinary option in a sea of ordinary alternatives.
Only a tiny fraction of business owners appreciate the importance of connection and education, so this is a great way for you to really stand out in the crowd.
It's vital to approach all business processes with the understanding that YOU are the center of any sustainable approach to success. You must fully own your leadership role and authority, invest in your own personal development, and prioritize your happiness and fulfillment. As the flight attendants say: put on your oxygen mask before helping others. This simple perspective is the answer to the riddle of why some people succeed while others wallow in the mire of mediocrity.
Part of embracing YOU at the center is realizing that your business should support your desired lifestyle instead of having to always sacrifice your lifestyle to support your business (which is what most people do). Compromise is sometimes necessary, but consistently neglecting your personal life is a recipe for disaster. You need to nurture your spirit; restore your energy, fitness, and health; honor relationships; and follow your dreams--this is the heart and soul of our Mindfluence YOUniverse.
Business has become personal. If you don't want to build your dream business on quicksand, you have to embrace the seismic shift in perspective that YOU are the foundation of that structure, so the best use of your time and money is on developing and prioritizing YOU at the center of it all. Otherwise, it could all come tumbling down.
We always say that if you're pushing, you're on the wrong end of your prospects! Business people are always telling us that they hate having to "sell" people on their business or especially on themselves. They don't like the idea of having to push someone to say "Yes." We always say that if you're pushing, you're on the wrong end of their prospects! You should be in the front, holding their hands and guiding them to the outcomes that are in their own best interests.
That's not even "selling" at all; it's the art of ethical influence. Selling is transactional, but influence is relational. If you have truly connected with and educated your audience, then influence becomes the natural next step of a passionate service provider and leader.
By stepping into your power as an expert professional, you earn the right to lead people to whatever result you believe is best for them--and they will love you for it. That's not only more pleasant than selling, it's far more effective!
When your outreach focuses on gaining trust and making a contribution instead of gaining customers and making sales, you tap into an unlimited organic flow of business and the personal and financial benefits of raving-fan relationships. Raving fans are not just satisfied, they're thrilled. They have been educated to fully understand what you offer and they can explain it to others. Raving fans consistently refer people to you because they want their friends and family to benefit from the same win-win relationship that they have. They are highly loyal and they trust that your guidance is pure and positive.
When you have raving fans, there is a kind of magic that occurs where everything just flows perfectly. Raving-fan relationships create a high level of personal fulfillment for you as the business owner, but they also lead to all the wealth you desire and a legacy of contribution that will echo for generations. It doesn't get much better than that!
Embrace these 7 Indispensable Mindsets of business success, and you will unlock the key to achieving your dreams. It's that simple. It may take some time to train your brain to master and fully apply these mindsets, but you'll start to see results right away and the hits will just keep on comin' after that!
Soon, you will be experiencing the phenomenon of being in "flow," where emotions are energized and aligned with your work. The hallmark of flow is a feeling of spontaneous joy while performing a task. When YOU are aligned at the center of your business model and you experience flow, so will your business. And that, my friend, is as close to real magic as most of us will ever experience.
I have grown significantly during my time with you and have better balance in my life. I'm busier than I've ever been and I'm happier with myself and about my life than I've been in a long time. -Dr. Meagan Leahy
Dr. Leahy (above) says that she has grown as a person, she's busier, and she's happier. Do you think it's a coincidence that these things all arrived in her life at the same time? No--these outcomes all come from adopting these 7 mindsets.
You can see the 7 Mindsets and YOU at the center of the process in our Mindfluence YOUniverse infographic:
Implementation of these 7 mindsets will set you free to live your best life. They will allow you to enjoy time freedom for your dream lifestyle, which is essential to sustainability-- no matter how wonderful your business vision is or how enthusiastic you are about your contribution.
I thank you for having challenged me to think broader and dream beyond my imaginations. You have given me the encouragement, help and tools to move at a time when I felt very stuck and for these reasons I am honored and grateful to have even been a part of the process. It has been life-changing. -Michele AdamsMichele (above) is dreaming beyond her imagination, getting unstuck, changing her life. These are things that many of us would like to do or need to do so that we don't die with our music still in us.
Ensuring that you are always doing high-level, enjoyable, enriching, and productive activities is what Mindfluence calls Time Alignment™ when your use of time is aligned with your goals, your values, and your heart. It's about eliminating the time fat from your life and optimizing the moments of flow, contribution, and joy.
Many business owners are looking to become more entrepreneurial. The traits of an entrepreneur are: innovation, leadership, time leverage, and contribution--not just business ownership. The key is learning how to avoid having to trade your time for money for the rest of your life. Here are the four types of entrepreneurs:
Which of the above best describes where you want to be? It's your choice!
I was so overwhelmed with work and the chaos of my life that I felt like I was drowning. This training was like my life ring. I so appreciate everything that you've done for me. Thank you! - Victoria Chapman
If you're hungry for answers in your life and you want to figure out how to master these 7 Indispensable Mindsets and apply them to your business so you can break through your old patterns to new levels of success, then we want you to join us on a big adventure we're undertaking.
Dr. Norton and I have put together a six-week course that's not only entertaining and informative, but we believe is the very thing you've been missing in your business and your life. This six-week course is not just designed to optimize your business; but to optimize YOU, helping you to uncover the best version of yourself that you can possibly envision.
As yourself this question: Given what you know about yourself, do you think you can accomplish everything you want to accomplish on your own, without some kind of help? If so, how's that working out for you?
I'm not being facetious here, I'm being real. And if you've already gotten some help, but it didn't work out, doesn't it make sense that there's something more foundational that needs to be addressed first?
Woody Allen said "The only thing standing between me and greatness is me." And there's more truth than comedy to that. Because if we're honest with ourselves, isn't it true that our beliefs, our commitments, our mindsets are the only thing holding us back from achieving great things?
Dr. Norton and I always say that you will only become who you want to be when you overcome what's holding you back. And somewhere in these 7 Indispensable Mindsets is the answer to what's holding you back.
We believe that if you understand others you're smart, but if you understand yourself, you're enlightened. So that's why this six-week course focuses on you more than it does on your business. This is going to be a complete reboot of your perspective that will give you a fresh start, free from all the limitations of the past. You're going to love it,
So if you're ready to get started on turning your potential into outcomes, we'll start by sharing the name of this six-week course and then we'll explain how it will take business training from theoretical to practical and move your dreams from possible to actual.
That's a long title because we're going to be covering a lot of ground. But you can breathe a sigh of relief, because it's not going to be overwhelming at all. In fact, we'll be addressing each of the 7 mindsets one at a time, making sure that you have complete clarity and understanding before we move on,
Then we'll be giving you specific applications so you can take the mindsets out of the realm of theory and into the real world. In other words: you'll come away from each session with practical strategies and detailed action plans that you can implement right away. Once you apply them in your business, the mindsets will be forever cemented in your experience as a new habit and good things will start happening in ways you never expected. We've seen it countless times before,
This has been exactly the action I needed to take to lay a more direct set of tracks toward the practice and life I wanted to create--developing new habits, expanding various skill sets and consistently employing the strategies necessary to reach the success I was seeking. I am well on my way. Thank you! - Dr. Richard Powers
Each week of the course contains engaging, entertaining, and highly informative training videos (with audio versions if you prefer to learn on the go) from Dr. Norton and Bruce Hurley, the founders of Mindfluence. We designed the training to be easy to digest with just a couple of hours per week invested at most. Each week, you will also receive questionnaires, workbooks and action plans that make the process interactive so that you can easily implement the strategies we lay out in the training.
Wow! AMAZING!!!!! Thank you!! WOWOWOWWOwww! Mind blowing! I just climbed a mountain and am peering from the top. Business just got a lot more fun! It's like the answer I have been waiting for! This is "A" Class advice. I love it! Where do you come up with this stuff?! WOW! - Jeremy Thomas
The good news is that, unlike so many business-building strategies, these mindsets don't require months of work before you can put them into practice. You can literally start applying them within hours of finishing each week's training and you can expect results almost immediately.
I can see that by just working on me and my Personal Inspired Message and Unique Compelling Contribution, my practice is already growing. Sweet! - Dr. Francois Raymond
We'd like to share two quick recordings of two of the many people who have followed this system and found the success they were looking for. Linda Friebott doubled her business in a matter of a few months by tapping into the magic of this approach. Here's a clip from a live teleseminar call she did with us previously.
And our second story comes from Dr. Melissa Klave, who is a new doctor who took our training to heart and created some extraordinary outcomes, including 50 patients in her very first week!
And that word "indispensable" is there for a reason. Because if you're not seeing the success you want, it's not because you're not number one in Google, it's not because you haven't mastered Facebook, and it's not because you're not investing enough in marketing. It's because you haven't yet embraced these 7 mindsets.
Here's what you can expect for each of the six weeks:
So that's the low-down on the six-week course. If you're thinking it sounds like a lot of great stuff that could potentially change your life, you're absolutely right, but if you're thinking that it's going to be overwhelming, you're in for a pleasant surprise. We've designed each weekly installment of this course to require less than two hours of your time, including all the extra stuff that comes with each training session. That's two hours a week for six weeks. Everybody can find two hours a week if they're serious about making a change.
This is the first time that these 6 modules have ever been put together in one program. With a value of $247 each, if you purchased them separately they would cost:
Join us within the next 24 hours and you will receive, absolutely free, the following four bonuses. We've put these bonuses together in order to incentivize you to take action right away, so don't be surprised if you come back later and they're gone. Each of these bonus programs comes with interactive exercises and a companion workbook to ensure that you'll be able to apply the strategies in your daily life.
In this audio program, Dr. Matthew Norton and Bruce Hurley discuss the life-altering concept of inventing your own future. It is literally true that you can create any future you desire–not just by thinking it or wishing it into reality (as in The Law of Attraction), but by taking passionate action toward your desired outcome.
In this audio presentation, you will learn how the statement below can become a defining mantra in the process of changing your life for the better:
Expose the limitations that are holding you back and discover your Success Attractors--the foundational motivations that underlie your goals, dreams, and passions.
Through real-life examples and inspirational discussion, the Mindfluence co founders provide a foundation upon which to build a life of passion that fulfills all your dreams and aspirations.Also included in this program:
When you are finished with this bonus program, you will know exactly what future you want to create for yourself and have a detailed plan of action to manifest it.
With all the emphasis on social networking, business owners often overlook one of the most powerful tools at their disposal: networking with other professionals and business owners in their local community. Whether it's a casual referral or a formal group, professional networking can be a powerful source of leads and a way to increase your exposure to the public.
Leads generated from professional networking tend to be higher quality and more likely to refer business to you and become raving fans, so it pays to seek out these relationships and nurture them with the attention they deserve.
In this hour-long recording, Dr. Matthew Norton and Bruce Hurley discuss the different types of professional networking, how they can impact your business, and how to implement these strategies right away.Also included in this program:
You will have a list of appropriate professionals to contact, a series of professionally-written letters ready to send to them, and a follow-up system proven to generate solid, high-level relationships with the people who can serve as foundational resources for your business.
The Mindfluence Method co-founders discuss the underlying drivers that determine how you will achieve your goals. It's not enough to have an outcome in your sights, you have to know WHY that outcome is important to you. Knowing what these invisible drivers are will compel you to success; ignoring them will lead to dissatisfaction, frustration, and failure.
It's not the goal that drives you, but the feelings associated with the accomplishment of the goal. If you fail to embrace this principle, then you will always fall short of your desires. Often, those who drill down through their success attractors to their core values discover that the real motivation for their goals is different than what they had originally suspected.Also included in this program:
You will discover your own personal success attractors and uncover their meaning and relevance in your life. You will identify several positive changes to make in your life and your business as a result of this discovery.
In this life-changing discussion, Dr. Matthew Norton and Bruce Hurley show you how to discover your personal inspiration–the unique set of motivators that drives you to do what you do. Then you learn how to make use of that inspiration by creating a Personal Inspired Message™ (PIM), which is a succinct statement that defines your inspiration in a compelling, relevant and meaningful way. Your PIM will be an essential resource as you travel through the Mindfluence YOUniverse toward mastery.
In this audio program, the Mindfluence co-founders explain the absolute necessity of having a PIM and how to create your own. You will come away with a fresh understanding of the process of distilling your passion and inspiration into a powerful declaration that you can use as a touchstone on which to ground the accomplishments of your dreams.What you will leave with:
Your own unique Personal Inspired Message that will form the foundation of all your business efforts. You will also have a method for ensuring that you fully embrace your PIM and joyfully reference it as part of your daily routine.
This Mindfluence training has been so substantially different from any other program I had ever done in my life. It's on a totally different level. The benefits are concrete. - Dr. Brad Boeke
Introduction to the Mindfluence YOUniverse and Mindsets #1 and #2.
Mindset #3: Breakthrough outreach strategies for unlimited numbers of interested seekers.
Mindset #4: Connection and education strategies to begin the relationship process.
Mindset #5: How to replace the process of selling with the power of ethical influence.
Building a powerful YOU at the center of your own business YOUniverse.
From passion to profit: entrepreneurial secrets for YOUniversal success.
Inventing your own future--where YOU get to decide who you want to be and what you do.
How to network with other business owners for lifelong sources of quality referrals.
How to achieve your goals by determining your success attractors and core values.
How to discover your calling and create your personal inspired message.
The happiest and most accomplished people we've worked with over many decades have taught us that success is sometimes just one good decision away. And before we go, I'd like to introduce you to one of those happy, accomplished people.
His name is Dr. Ben Warnock and he's undertaking a reinvention of his business model that will not only change his life, but will revolutionize his entire profession. Here's a man who has embraced these mindsets and really created something extraordinary in the process. Here's Dr. Warnock:
If you'd like to be as confident as Dr. Warnock and have that level of assuredness about your future, then you have the next step right in front of you.
So please don't close your browser before you click the big orange "Add To Cart" button below!
Gain control of your life and your business today by taking a minor leap of faith and investing in this life-changing course. You'll be glad you did. Plus, with the unbelievably low price and the two amazing guarantees below, you've got nothing to lose!
If you consider these two guarantees, I think you'll see that we're taking all the risk, so you have nothing to lose. So click the orange Add To Cart button now to make this positive move in the direction of improving the quality of your life and your livelihood.
Here's another recording of a passionate doctor who propelled his already super-successful practice into the stratosphere by embracing these 7 Indispensable Mindsets:
If you join us on this six-week adventure, then your days of trying are over. You won't have to settle anymore. But you have to be willing to let the "No's" go and say Yes to success.
If there's one thing we've learned over these many decades of helping small business people succeed, it's that you can be frightened or enlightened, but you can't be both. So if you doubt your ability to transcend your past, it's OK to acknowledge that fear, but you need to walk toward it with confidence because now, maybe for the first time ever, you will have a bright light shining the way for you. That's what this course will do for you.
If you want to someday spend more time on your lifestyle than you do your livelihood, then this six-week course will be your ticket to that outcome.
Is this the only training you will ever need in your business? Maybe not. But this is the training that will make all other training more effective, because it's foundational and because it focuses on YOU--and you are the single greatest asset your business will ever have.
If you want or need to make more money, you must realize that your income is primarily determined by your mindset, not your time and energy. You are not falling short because you're not working hard enough. It's because you haven't fully embraced the 7 Indispensable Mindsets of Entrepreneurial Freedom.
The people and things that got you to where you are today are not the same as what can get you to where you want to go. So if you're looking for a different outcome--a better outcome--then click on the Add to Cart button below and join us for an amazing adventure.
And remember: if you click before closing your browser, you will get an additional $100 off, so the entire investment in the six week course will be just $197. You really can't lose.
Thank you so much for joining us and we look forward to seeing you on the other side!