066: The Most Pressing Challenge in Every Business: Making Success Sustainable

Success is defined as the accomplishment of an aim or purpose, and for success to be sustainable it must be maintained at a certain level, indefinitely. Financial wealth is the typical indicator of success. Then there’s the opposing perspective that disdains ‘money focus’ in favor of service. The Mindfluence Revolution views success as an essential balance of wealth, contribution, fun and time freedom, along with the health and vitality to truly appreciate them. Similar to baking a cake, if you leave out any of the essential ingredients or if they’re improperly combined, the result just isn’t fully satisfying. What else do we need, beyond financial wealth, to be truly successful and have it be sustainable? Listen in as Dr. Norton and co-host Bruce Hurley explore the most pressing challenge in every business – making success sustainable.

Key Takeaways:

[1:24] While more money beyond a point does not add to our happiness, it’s obvious that success in business requires a certain level of wealth.

[2:08] Consider these perspectives according to Franklin D. Roosevelt, Winston Churchill, Johann Wolfgang von Goethe, and Julia Cameron.

[6:05] Success sustainability and having individually-appropriate balance among the primary areas of focus: wealth, contribution, fun, and time freedom.

[9:11] Why do 96% of businesses fail within 10 years and how to be a part of that 4%? Why is it important to have a sustainability plan?

[15:10] The difference between just sustaining a business with relatively no change vs. having a business that’s dynamic, grows, changes, and innovates.

[19:05] Wealth, Contribution, Fun, and Time Freedom have to remain intimately connected to gain long-term, sustainable, dynamic success.

[20:12] Examples of businesses that failed in long-term sustainability because one of these 4 elements may have been missing.

[25:27] An example of the type of business that is sustainable and what to keep in mind regarding these 4 elements.

[29:02] Why is making success sustainable the most pressing challenge for businesses?

[32:09] How do you sustain anything, really? Focus, attention, and intention.

[33:40] Mindfluence success challenge: Listen in for the 3 questions to ask yourself in order to achieve sustainable success and move closer to your liberation.

[35:43] Would you like some help with business success sustainability? Go to meetme.so/mindfluencerevolution to schedule a free strategy call with Dr. Norton.


Mentioned in This Episode:


The Mindfluence YOUniverse




“At Mindfluence, we look at entrepreneurial leverage as a tool to create sustainability.”

“The 3 tools of entrepreneurial leverage are automation, delegation and elimination.”

“Sustainability is not something that happens accidentally, it’s something that happens intentionally.”

“Wealth, Contribution, Fun, and Time Freedom have to remain connected to gain long-term, sustainable, dynamic success.”

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