060: Core Purpose…Your Success Foundation

Today’s conversation is focused around fulfilling our purpose and reason for being on the planet in the first place. Are you interested in experiencing greater success in your business and your life? But, wondering how are the two connected in the first place? As Benjamin Disraeli has said, the secret to success is constancy to purpose. But what if you don’t really know your purpose or can’t figure it out in the first place, as Bishop T.D. Jakes once said, if you can’t figure out your purpose, figure out your passion; for your passion will lead you right into your purpose. On this philosophically rich and insightful episode, Dr. Norton and co-host Bruce Hurley will deep dive into how core purpose sets the foundation and is the touchstone for your greatest success and fulfilment.

Make sure to also catch the Mindfluence Challenge of the week detailing the 6 critical questions you can ask yourself to clarify and articulate your core purpose.

Key Takeaways:

[1:05] “The secret to success is constancy to purpose.” Benjamin Disraeli

[1:31] “Purpose is the place where your deep gladness meets the world’s needs.” – Frederick Buechner

[2:01] Bruce shares his thoughts on the idea of core purpose. He says having your core purpose in mind is foundational to informing all of your activities.

[2:58] What’s the meaning of life? You Are!

[4:00] What is your Unique Compelling Contribution (UCC)?

[5:29] Meaning and purpose are personally discerned. We assume and search for meaning and that’s one of those things that come from the inside.

[6:05] Bruce shares a poem he wrote for an art project, on the meaning of life, when he was 12-years-old. He called it ‘The Meaning’.

[9:05] This idea of ‘meaning’ is not always unicorns and rainbows. There’s meaning in failure, there’s meaning in grief…learn to love the passion, that is all!

[11:40] Leaders need to be involved in directing and driving forward their core purpose and mission.

[13:15] Why is having an unwavering focus on your purpose so critical? How can it keep you moving forward?

[14:24] Having a clear core purpose is going to motivate you as a leader, but it’s also going to motivate your team, the people you serve, and the world.

[16:31] Keeping your purpose on the forefront of your mind will help keep your priorities straight.

[18:21] Bruce shares a life changing book titled Awareness, by Anthony De Mello.

[19:39] Knowing your purpose will help you evaluate your progress and act as a guide to help you determine if you’re on your path.

[21:37] Why might you be feeling lost in your life or in your business? How can finding yourself in that lost place be a high positive energy state?   

[23:00] It’s important to connect your personal purpose to the company purpose. “The personal purpose of the leader should infuse the company purpose.”

[24:23] A study on truly exceptional companies that have prospered over the long-term found that the key component of their ability to endure and to thrive was a deeply held core purpose that created a strong sense of identity and continuity throughout the business.

[25:45] Don’t just create reasonable goals, create unreasonable goals. Don’t just create a realistic version of your contribution, create an idealistic one so that it’s bigger than you can imagine.

[26:55] Your ability to prosper as a company is not about what you sell, it’s about what you believe and that should drive everything that you do.

[28:31] The entire point of getting clear on your purpose is to inspire and lead your team and the people you serve.

[29:38] When defining your core purpose you need to be clear and genuine. It has to be meaningful to your business.

[30:48] If you want help with clarifying your core purpose shoot an email to team@mindfluencerevolution.com to open up a dialogue and for free advice/guidance.

[31:19] A clear understanding of how a person’s job contributes to their company’s reason for being is a powerful form of emotional compensation.

[31:42] The 5 important characteristics of a company’s core purpose by Jim Collins.

[32:46] Mindfluence success challenge: 6 critical questions to ask yourself to clarify and articulate your core purpose.

[35:12] Keep an eye out for the new, 90 day Mindfluence Revolution training program: From Passionate Purpose to Sustainable Success.

[36:13] To forget one’s purpose is the commonest form of stupidity.” – Friedrich Nietzsche

  

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

team@mindfluencerevolution.com

Entreprescore Mini-Quiz

Built to Last: Successful Habits of Visionary Companies by Jerry Porras and James Collins

Start With Why by Simon Sinek

The 5 important characteristics of a company’s core purpose by Jim Collins

  1. 1. It’s inspiring to those inside the company
  2. 2. It’s something that’s as valid a 100 years from now as it is today
  3. 3. It should help you think expansively about what you could do but aren’t doing
  4. 4. It should help you decide what not to do
  5. 5. It’s truly authentic to your company

Tweetables:

“Are you feeling lost in your life or business? How can finding yourself in that lost place be a high positive energy state?”

“The personal purpose of the leader should infuse the company purpose.”    

“What’s the meaning of life? You Are!”

“What is your Unique Compelling Contribution (UCC)?”

“There’s meaning in failure, there’s meaning in grief…learn to love the passion, that is all!”

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