069: Wendy Phillips

Discover how to avoid the top 5 ineffective marketing habits by building an effective marketing plan. Unless you are a marketing expert, you don’t know everything you need to know about strategic marketing. And, according to Marketing Expert, Wendy O’Donovan Philips, you have more to lose by not investing in marketing. Tune in to hear how to construct a highway of new business to drive straight into your company. Also, stick around to the end for this week’s Mindfluence Challenge on how to begin stepping up your marketing game.

Key Takeaways:

[2:04] Learn more about Wendy O’Donovan Phillips, president of BigBuzz Dental Marketing and co-founder of Dentistry Unchained.

[4:03] Discover the 4 elements of the Kaboom! method of effective marketing.

[5:54] The 3 main tools needed for an effective long-term marketing strategy.

[10:14] Check out the The Mindfluence YOUniverse diagram to see how centrally positioned Wendy’s contribution is in this entire success process.

[16:10] Find out why Marketing is all about staying the full course.

[21:32] Discover Wendy’s advice on executing a balanced, strategic marketing plan.

[26:03] How to balance these 4 marketing strategies: brand awareness, traditional media, online promotion, and internal marketing.

[30:49] Find out why your marketing plan should evolve with your business.

[36:23] Find out more about Wendy and BigBuzzInc in the links below.

[37:29] Mindfluence success challenge: Wondering what you should do for marketing? Ask the people who matter most – your clients. Find out more here.

[39:10] Discover how to craft a more sustainable business, and lifestyle of wealth, contribution, fun, and time freedom. Go to meetme.so/mindfluencerevolution to schedule a free breakthrough strategy call with Dr. Norton.

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

Email Mindfluence: team@mindfluencerevolution.com

Shcedule a free call: meetme.so/mindfluencerevolution

BigBuzzInc Dental Marketing

Contact Wendy: 720-350-4484 or 855-Big-Buzz

Dentistry Unchained

Kaboom!

The Top 5 Ineffective Marketing Habits

Making Money is Killing Your Business by Chuck Blakeman

Tweetables:

“Marketing is the oxygen to your company.”

“The marketing plan should evolve with the business.”

“How do we become the Ritz Carlton of what we do?”

“Your #1 asset in your company is your team. Your #2 asset is your current client base.”

068: Ignite the Attractive Power of Fun for Sustainable Business Success

Fun drastically increases your clients’ and the public’s interest in engaging with you and your company. That is because Fun is a powerful contributor to the high, positive energy state of flow when you’re fully engaged in the present moment and it’s tied into dopamine release with a sense of pleasure in the activity. Fun also fosters a workplace culture that’s highly productive and profitable. Among companies denoted as Great in Fortune’s 100 best companies to work for, 81% of employees said they work in a Fun environment. Would yours say that? Tune in as we explore some strategies for igniting the attractive power of Fun for sustainable business success. Also, stick around to the end for this week’s Mindfluence Challenge on creating the Fun section of your sustainable success blueprint.

Key Takeaways:

[0:38] As Cyndi Lauper said, “Girls just wanna have Fun”, and as children we wanted to have it too. But don’t we all just still want to have Fun?

[1:27] Don’t miss the boat on Fun, because Fun is another key element – among wealth, contribution and time-freedom – which is necessary for long-term sustainable business success.

[4:11] Let’s talk about Fun from these two perspectives: 1) Are you and your team having Fun? 2) Are the people you serve having Fun?

[6:35] Bruce offers tips on how to ease your company’s culture into having more Fun, and to improve the kind of atmosphere and the level of Fun you have in your business.

[15:29] Discover how Fun and competence are mutually inclusive.

[21:17] There is a positive correlation between Fun and productivity, so as Fun goes up productivity goes up!

[24:17] Google search this: “Google’s 20% time” or listen as Bruce explains the concept.

[26:30] Still not convinced? Listen to Dr. Norton discuss how this concept has been explored from the brain science, psychology and neuro personal perspectives.

[28:33] Bruce has a great idea on how you can use Fun as an outreach tool and for social media engagement.

[29:33] Engaged team members vs. disengaged employees. What a difference Fun makes!

[30:31] Ready to take notes? Because Bruce is giving away some great strategies on Fun.

[35:26] You CAN choose to have more Fun in your work and Dr. Norton challenges you to try this exploratory exercise.

[37:01] Mindfluence success challenge: Begin creating the Fun section of your sustainable success blueprint.

[37:56] Go to meetme.so/mindfluencerevolution to schedule a free breakthrough strategy call with Dr. Norton if you’re willing to consider some change action right now.

  

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

Email Mindfluence: team@mindfluencerevolution.com

Shcedule a free call: meetme.so/mindfluencerevolution

Fortune’s 100 Best Companies to Work For

www.orientaltrading.com

Cyndi Lauper

“Fun is creativity having fun.” – Albert Einstein

“I don’t know how to not have fun. I’m dying and I’m having fun, and I’m going to keep having fun every day I’ve got left.” – Randy Pausch

“Fun is just another word for learning.” – Raph Koster

Tweetables:

“Fun is not something that you do instead of being productive and being good at your work.”

“Fun is a way to actually improve productivity.”

“Fun leads to more engagement which leads team members to have a greater commitment to the success of the company.”

“When team members are engaged, they care more about your success.”

067: Laura Rittenhouse

According to a recent survey, there is a huge gap between desired behaviors and the reality of the workplace in the area of candor. While 99% of the respondents prefer a workplace in which people identify and discuss issues truthfully, only 44% believe their organization has a candid environment. Also, 70% of the respondents believe a lack of candor within their organization impacts the company’s ability to perform optimally. According to today’s guest, candor is a discipline for choosing words that build trust, keeping our promises, restoring courage, resilience, and integrity. If you would like to learn how to create a work environment that transcends mistrust and fear, while encouraging innovation and creativity, tune in for a compelling conversation with Laura Rittenhouse. Also, stick around to the end for this week’s Mindfluence Challenge on 5 behaviors and strategies to live by.

Key Takeaways:

[2:17] Find out more about Laura Rittenhouse, who says candor means to shine light into dark places.

[4:14] Learn how words are the cloths for our soul and the creative power they hold.

[7:27] Laura talks on the Declaration of Independence and “the world’s first blogger”.

[9:50] What is the meaning of the word candor, which originates from a Latin word meaning “whiteness” and “illumination”?

[11:01] How candor is the language of trust.

[13:56] Trust is built on transparency.

[19:28] Laura believes we’re in a “candor crisis”; find out how the culture of fear we live in contributes to this crisis.

[24:13] It’s important to determine who you can and who you can’t trust, which impacts vulnerability.

[25:05] Laura has developed a methodology for evaluating the absence or presence of candor. Find out how she measures market performance after gathering this data.

[29:27] It’s critical to lead with candor as opposed to “Truthiness”.

[31:51] Is it possible to train people to be more candid?

[35:42] Find out how you can learn more about today’s conversation.

[36:50] Mindfluence success challenge: Learn these 5 behaviors and strategies, and make sure you’re always living and applying them.

[38:22] Go to meetme.so/mindfluencerevolution to schedule a free strategy call with Dr. Norton and get some help with your business success or lifestyle goals.

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

team@mindfluencerevolution.com

meetme.so/mindfluencerevolution

Rittenhouse Rankings

Laura Rittenhouse on LinkedIn

@LJRittenhouse on Twitter

Books by Laura Rittenhouse:

Stephen Colbert & Truthiness

Tweetables:

“Candor is the language of trust, without candor we can’t really trust or be trusted.”

“I think we are in a candor crisis, and why? Because, we live in a huge enveloping culture of fear.”

“Did you get Rittenhoused today?”

“Words are the cloths for our soul.”

“What’s glorious about practicing candor is you get to be more the person you truly are.”

066: The Most Pressing Challenge in Every Business: Making Success Sustainable

Success is defined as the accomplishment of an aim or purpose, and for success to be sustainable it must be maintained at a certain level, indefinitely. Financial wealth is the typical indicator of success. Then there’s the opposing perspective that disdains ‘money focus’ in favor of service. The Mindfluence Revolution views success as an essential balance of wealth, contribution, fun and time freedom, along with the health and vitality to truly appreciate them. Similar to baking a cake, if you leave out any of the essential ingredients or if they’re improperly combined, the result just isn’t fully satisfying. What else do we need, beyond financial wealth, to be truly successful and have it be sustainable? Listen in as Dr. Norton and co-host Bruce Hurley explore the most pressing challenge in every business – making success sustainable.

Key Takeaways:

[1:24] While more money beyond a point does not add to our happiness, it’s obvious that success in business requires a certain level of wealth.

[2:08] Consider these perspectives according to Franklin D. Roosevelt, Winston Churchill, Johann Wolfgang von Goethe, and Julia Cameron.

[6:05] Success sustainability and having individually-appropriate balance among the primary areas of focus: wealth, contribution, fun, and time freedom.

[9:11] Why do 96% of businesses fail within 10 years and how to be a part of that 4%? Why is it important to have a sustainability plan?

[15:10] The difference between just sustaining a business with relatively no change vs. having a business that’s dynamic, grows, changes, and innovates.

[19:05] Wealth, Contribution, Fun, and Time Freedom have to remain intimately connected to gain long-term, sustainable, dynamic success.

[20:12] Examples of businesses that failed in long-term sustainability because one of these 4 elements may have been missing.

[25:27] An example of the type of business that is sustainable and what to keep in mind regarding these 4 elements.

[29:02] Why is making success sustainable the most pressing challenge for businesses?

[32:09] How do you sustain anything, really? Focus, attention, and intention.

[33:40] Mindfluence success challenge: Listen in for the 3 questions to ask yourself in order to achieve sustainable success and move closer to your liberation.

[35:43] Would you like some help with business success sustainability? Go to meetme.so/mindfluencerevolution to schedule a free strategy call with Dr. Norton.

  

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

team@mindfluencerevolution.com

meetme.so/mindfluencerevolution

Tweetables:

“At Mindfluence, we look at entrepreneurial leverage as a tool to create sustainability.”

“The 3 tools of entrepreneurial leverage are automation, delegation and elimination.”

“Sustainability is not something that happens accidentally, it’s something that happens intentionally.”

“Wealth, Contribution, Fun, and Time Freedom have to remain connected to gain long-term, sustainable, dynamic success.”

065: Kate Sweetman

According to leadership and change expert, Kate Sweetman, when it comes to change, the fundamental starting place is our mindset, our attitudes, beliefs and habits. How many of us really want our familiar and comfortable routines challenged? We may say we want change but not at the expense of our established relationships and ingrained behaviors. Do you want to improve your business and possibly initiate a significant reinvention? Why does Reinvention matter? According to Kate, “the ability to Reinvent Yourself and Reinvent Your Organization will be one of the most important competencies to have in the 21st century. In fact, having this ability may be simply the price of admission to play in today’s global chess game.” Tune in for a transformational conversation with Kate, who says the roadmap for successful change begins with dissatisfaction and is multiplied by high level leadership. Also, stick around until the end for this week’s Mindfluence Challenge so that you can begin to create some new results.

Key Takeaways:

[1:46] Who is Kate Sweetman?

[3:23] Kate breaks down the notion of reinvention, defined as “quantum, individual and organizational change, accelerated”.

[6:28] Prince is an example of how living in constant motion, constant innovation, continuous learning, and having intense curiosity leads to a lot of creativity.

[8:27] How much of what you’re doing today is different from what you did yesterday or a year ago?

[11:04] What is the Peter principle?

[12:42] The Law of 21st Century Business Jungle states: quickly adapt or perish, there’s no such thing as a steady state. Kate elaborates further.

[16:46] Kate speaks about people who’re quick to decide vs. less quick to decide.

[18:58] Dissatisfaction is the first of the five crucial elements to the reinvention formula.

[20:44] Kate speaks on the notion of the blindfolds as it relates to the 6 deadly blindfolds that cause leadership or organizational blindness.

[23:22] Blindfold #1 – Arrogance.

[25:38] Blindfold #2 – Negative feedback not acknowledged.

[27:04] Blindfold #3 – Dismissing competitor successes.

[28:56] Blindfold #4 – We know what’s best for the customer.

[32:05] Blindfold #5 – Believing problems don’t exist.

[34:00] Blindfold #6 – Avoiding the unavoidable.

[37:09] What is the antidote to organizational blindness?

[39:24] Kate shares an interesting interaction she had at a talk she gave on reinvention.

[42:50] Getting in contact with Kate Sweetman.

[43:48] Mindfluence success challenge: Is there something that you’d like to reinvent in your current approach to your work or life in general?

[45:22] Would you like some help with reinvention? Go to meetme.so/mindfluencerevolution to shcedule a free call with Dr. Norton.

Mentioned in This Episode:

www.mindfluencerevolution.com

The Mindfluence YOUniverse

meetme.so/mindfluencerevolution

www.ageofdisruption.com

Center for Leading

SweetmanCragun

Tweetables:

“Complete greatness comes from the willingness to always be in motion.”

“Dissatisfaction is an emotional experience.”

“Our ultimate goal is to not wear any blindfolds.”

“If there’s a foundational blindfold it would certainly be arrogance.”

“You’re avoiding the unavoidable by not changing behavior.”